FAQ schema is the single highest-leverage schema type for AI Overview citations in 2026. Pages with 4 - 8 FAQ entries get cited 61% more often than identical content without FAQ schema. Even though Google deprecated the FAQ rich snippet display in regular results, AI Overviews still actively read FAQ schema - making it more important than ever. Here's how to add it correctly to WordPress.
FAQ schema is JSON-LD that wraps a list of questions and answers in FAQPage markup:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What is schema markup?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Schema markup is structured code that tells search engines what your content means."
}
}
]
}
</script>Use AI Overview Schema or any modern schema plugin:
AI Overview Schema's paid tier includes an AI FAQ generator - paste your post, it drafts the questions and answers automatically.
Both Yoast and RankMath include FAQ blocks:
Both auto-generate the JSON-LD when you save. Important: only one FAQ block per page - multiple FAQPage schemas on a single page can confuse search engines.
Add this to the post via a Custom HTML block, or via your theme's functions.php:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Question 1?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Answer 1."
}
},
{
"@type": "Question",
"name": "Question 2?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Answer 2."
}
}
]
}
</script>Replace each Q&A and place at the bottom of your post HTML. Time-consuming at scale - use a plugin instead.
Yes - partially. In late 2023, Google reduced FAQ rich snippet display to authoritative government and health sites only. However:
Conclusion: keep your FAQ schema. The display surface changed, but the underlying signal got more important.
4 - 8 is optimal. Pages with 6 FAQ entries see the highest AI citation rates.
Yes - recommended on every long-form post and key landing pages. Skip thin pages (under 800 words).
Yes - for AI Overviews, voice search, and other AI engines. Only the rich snippet display in regular results was reduced.
Indirectly. It enables AI Overview citations and voice answers, both of which drive traffic. Direct ranking impact is small.
FAQPage = your own questions and answers (e.g. blog post FAQ). QAPage = user-submitted questions with answers (e.g. forum threads, Stack Overflow). Use FAQPage for marketing content.
Yes - many SaaS and ecommerce sites do. Place under "Common questions" or similar visible section.
How to Rank in Google AI Overviews - Add Schema Markup to WordPress - Google's FAQPage Documentation
AI Overview Schema - AI FAQ generator - Free plan included
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