Person Schema: Build Your E-E-A-T Authority in Google's Knowledge Graph
Person schema creates an author entity that Google can verify — linking your name to your job title, areas of expertise, professional credentials, and authoritative profiles. It's the primary E-E-A-T signal that tells Google AI your content is written by a qualified expert worth citing.
Turn your author byline into a machine-readable credential
Person schema creates a unique entity for each author on your site — an @id that connects to their name, job title, areas of expertise, and sameAs links to LinkedIn, Google Scholar, and other authoritative profiles. Google AI can verify this entity against its Knowledge Graph and use it to assess author credibility.
The most important fields are jobTitle (what this person does professionally), knowsAbout (specific topics they're expert in — use 5–10 precise topics), and sameAs (at least 3 authoritative profile URLs). These three fields together create the E-E-A-T signal that elevates your content in Google AI's source evaluation.
When Person schema is connected to Article schema via the @graph, every article you publish carries the author's full credential chain — telling Google AI not just who wrote it, but why that person is qualified to write about it.
{
"@context": "https://schema.org",
"@type": "Person",
"@id": "https://yoursite.com/#author",
"name": "Sarah Chen",
"jobTitle": "SEO Director",
"description": "Schema markup expert and Google AI Overview specialist with 8 years of technical SEO experience.",
"knowsAbout": [
"Schema Markup",
"Google AI Overviews",
"Structured Data",
"Technical SEO",
"E-E-A-T Optimisation"
],
"sameAs": [
"https://linkedin.com/in/sarahchen",
"https://twitter.com/sarahchen_seo",
"https://scholar.google.com/citations?user=...",
"https://moz.com/community/q/user/sarahchen"
],
"worksFor": {
"@id": "https://yoursite.com/#organization"
}
}Build your author E-E-A-T entity today
Person schema is included in Standard plan. The @graph integration connects it to every article you publish automatically.