Event Schema: Get Your Events into Google's Event Rich Results
Event schema puts your events directly into Google's event carousel โ showing event name, date, location, and ticket price right in search results. For conferences, webinars, workshops, and live events, it drives registrations from search without competing for ad space.
Google gives events premium placement โ if your markup is correct
Google's event rich results are among the most premium organic placements in search โ showing above regular organic results in a visual carousel with images, dates, and prices. Sites without Event schema miss this placement entirely and compete as plain blue links against visually rich event listings.
Event schema supports in-person events, online events, and hybrid formats. For webinars and virtual conferences, the eventAttendanceMode field tells Google it's online โ making your event searchable by users in any location, not just your city.
AI Overview Schema also includes ticket offer markup โ allowing you to specify ticket prices, availability, and direct purchase/registration URLs that appear as clickable links in Google's event results.
{
"@context": "https://schema.org",
"@type": "Event",
"name": "WordPress SEO Conference 2026",
"startDate": "2026-05-15T09:00:00-04:00",
"endDate": "2026-05-17T18:00:00-04:00",
"eventAttendanceMode": "OfflineEventAttendanceMode",
"eventStatus": "EventScheduled",
"location": {
"@type": "Place",
"name": "Javits Center",
"address": {
"@type": "PostalAddress",
"addressLocality": "New York",
"addressRegion": "NY"
}
},
"organizer": {
"@type": "Organization",
"name": "WordPress SEO Summit",
"url": "https://wpseo.com/"
},
"offers": {
"@type": "Offer",
"price": "299",
"priceCurrency": "USD",
"availability": "InStock",
"url": "https://wpseo.com/tickets"
}
}Get your events into Google's event carousel today
Event schema included in the free Basic plan. AI Generator fills all fields from your event content automatically.