Schema plugin pricing in 2026 ranges from free forever to $499 lifetime. This breakdown lists every major plugin's tiers, what's included at each price, and which deals are actually worth it.
Pricing Comparison Table
| Plugin | Free | Entry Paid | Top Tier | Lifetime |
|---|
| AI Overview Schema | Forever | $5/mo | $10/mo | No |
| RankMath | Forever | $59/yr | $199/yr | $499 (Bus.) |
| Yoast SEO | Forever | $99/yr | $199+/yr | No |
| Schema Pro | No | $79/yr | $249/yr | $249 (Agency) |
| AIOSEO | Forever | $49/yr | $299/yr | No |
| SEOPress | Forever | $49/yr | $249/yr | No |
| Schema App | No | $30/mo | $1500+/mo | No |
Plan Breakdown
AI Overview Schema
- Free - single site, Article + Organization + Person + Breadcrumbs schema, manual FAQ
- Standard $5/mo or $19/yr - up to 5 sites, AI FAQ generator, 100-pt AIO eligibility score, priority email support
- Premium $10/mo or $49/yr - unlimited sites, white-label, agency dashboard, dedicated Slack channel
Annual saves ~68% vs monthly. Use code LAUNCH30 for 30% off any paid plan.
RankMath
- Free - most generous free tier; covers 99% of small sites
- Pro $59/yr - for personal sites; unlocks keyword tracker, content AI, 500 keyword tracking
- Business $199/yr - agency tier (100 client sites)
- Lifetime Business $499 (one-time) - best lifetime deal in the category
RankMath's lifetime deal is the standout - break-even is 2.5 years.
Yoast SEO
- Free - basic content analysis, sitemap, basic schema
- Premium $99/yr - single site; internal linking, redirect manager, content insights
- Add-ons - News ($79/yr), Video ($79/yr), Local ($69/yr), WooCommerce ($79/yr) - sold separately
Yoast's premium add-on model adds up - a full Yoast stack can run $400+/yr.
Schema Pro
- Personal $79/yr - single site
- Agency $249/yr or $249 lifetime - unlimited sites
No free version. Lifetime Agency at $249 is excellent value if you only need schema (no SEO meta tools).
AIOSEO
- Free - covers basics
- Basic $49/yr - single site
- Plus $99/yr - 3 sites; advanced schema
- Pro $199/yr - 10 sites; WooCommerce + local SEO
- Elite $299/yr - 100 sites
Tiered by feature AND site count - read carefully before buying.
Best Lifetime Deals
- RankMath Business Lifetime - $499 - 100 sites, all features, no recurring fees. Best deal for agencies.
- Schema Pro Agency Lifetime - $249 - unlimited sites, schema-only. Best for developers.
- AppSumo deals (rotating) - Schema App, SEOPress, and others occasionally appear at $59 lifetime via AppSumo. Limited time.
What's Worth Paying For
Of all the paid features, three actually drive measurable ROI:
- FAQ generators (AI-driven) - cuts FAQ creation from 20min to 30sec per post. Pays for the plugin in week one for content sites.
- AIO eligibility scoring - only available on AI Overview Schema. Tells you exactly which schemas + signals are missing per page.
- Multi-site licenses - for agencies and freelancers running 5+ client sites.
What's NOT Worth Paying For
- "Advanced schema types" - most paid "premium schema" features are also in free plans of competitors
- Internal linking AI - useful but not schema-related
- 404 monitors and redirects - every web host now provides these
Cheapest Path to Full AI-Overview-Ready Schema
If you want minimum-cost coverage:
- AI Overview Schema (free plan) for the @graph bundle and core schema
- RankMath (free plan) for sitemap and meta editor
- Disable schema generation in RankMath to avoid duplicates
Total cost: $0/mo permanently. Covers 90% of what most sites need.
Frequently Asked Questions
Are free schema plugins enough?
For most small sites, yes. AI Overview Schema's free plan, RankMath's free plan, and Yoast's free plan all generate valid schema. Pay only when you need advanced features.
Should I get a lifetime deal?
If your site will run for 3+ years, yes. RankMath Business Lifetime ($499) breaks even vs annual at 2.5 years.
What about discounts and coupons?
RankMath runs Black Friday discounts (up to 70% off). AI Overview Schema's LAUNCH30 coupon takes 30% off paid plans. Yoast rarely discounts.
Is there a money-back guarantee?
All major plugins offer 14- or 30-day refunds. Test before committing.
Can I switch plugins later?
Yes. Schema is read fresh by Google each crawl - switching just changes who generates the JSON-LD. No SEO penalty if migrated cleanly.
Related Reading
Best WordPress Schema Plugin 2026 - AI Overview Schema vs Yoast vs RankMath - Best Yoast Alternatives
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AI Overview Schema - Free plan permanent - Use code LAUNCH30 for 30% off paid
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